Two Targets Marketing

Contact: Don.Willis@TwoTargets.com

I have been in the Sales and Marketing field in one way or another for my entire business career.  I have held positions of Director of Marketing or Director of Sales and Marketing for several companies.  I even was the Vice-President of Marketing for a Marketing Communications firm in Phoenix, AZ.  I marketed a marketing company to mostly Director’s of Marketing – that, is seems to me, is about as marketing focused as you can get!   I have always enjoyed the challenges that the sales and marketing fields present.  Although I have spent a fair amount of time in the sales field, marketing is my love. 

About 8 years ago I discovered Search Engine Marketing and my whole perspective of the marketing field changed.  What I found on the Internet was a place that had limitless marketing possibilities and strategies.  I had discovered a marketing chessboard full of original thought as it was evolving right in front of me.  I discovered the Google dance and I have been dancing ever since!  I discovered the new fields of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

As a practical matter, this introduction to SEO/SEM first started when I accepted the challenge of developing a marketing plan for a chain of self-storage facilities.  That was in 1999.  As part of that marketing plan, I suggested the company launch a web site.  I worked with a fellow employee that shortly after we got the site going left the company to further his business career.  When he left I had a choice, to find someone else to help me develop the web site and its SEO/SEM strategy or to just to do it myself.  By then I was hooked on the web, almost to the point of obsession.  I choose to do it myself.  And as I said, I have been dancing with the web ever since. 

I am still the Director of Marketing for the storage chain, Storage West Self Storage.  In addition to marketing Storage West, I have decided to work part time developing the Internet consulting company “Two Targets Marketing”.  I am not alone in this endeavor.  I am working with my son in building this company.  My Son grew up hearing me talk of Goto.com and this new thing called pay per click, the dreaded Florida update or white and black hat Search strategies.  I think what we are going to build is rather unique.  I have met very few people that understand Search Engine Optimization as well as I do that also have the type of marketing background I have been fortunate to accumulate.  What I lack is that young fresh mind and perspective that only comes with youth.  I was told once that you have never really seen a circus until you see it through the eyes of your child – that person was right.  There already are things on the Internet that I can only see through Adam’s eyes.  We are truly a father, a son, and the Internet.  

At this stage we are taking on a few select clients as case studies to see how we do together.  So far it has been a total hands up, eyes wide-open ride!!  I hope you visit our site often to hear of our adventures together.  As they say “May you live in interesting times.”  I think this is going to get very interesting!!